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Brand building: Plotting the roadmap for the next-level growth potential post Corona 2021?

At the intersection of business, consumers, and technological innovations, what matters for your company in the given market circumstances is to grow rapidly to become an indelible brand – a name they can’t really forget. The goal of becoming one of those ace brands, however, is not that easy and is, in fact, full of challenging perspectives and hectic thought process. You must be mindful of plotting the clear, viable, and promising roadmap with a step-by-step path that leads to ultimate success.

Moreover, while preparing strategies for the brand building process, you will also encounter some valid questions whose answers may help you take your brand to next level and achieve maximum growth potential. These questions are:

How can I perfect my brand marketing strategy?

How can I be resilient enough to stay abreast in the relevant market?

What differentiates my brand from the competition around me?

How to create brand recognition with maximum retention?

Discovery of the new and the innovative

Almost every year people go swarming into the global annual events and summits organized to champion technology and to encourage the integration of unparalleled innovations that boost brand value and fuel strategies. Uber, Facebook, Zomato were all born as a single idea that later translated into big success. While Uber offered the newness and convenience of travelling with Taxi booking, Facebook brought the entire world down to virtual socializing that felt as real as people around us. Zomato on the other hand revolutionized the way you order your meals from nearby restaurants. Even Byju’s app that is focused on delivering virtual classrooms and exam preparations serves the new commitments of technology. These examples indicate the promise new cutting-edge technology can offer for taking your brand to the next possible level in the world that is more connected than ever.

Preparing new marketing funnels for business success

Every now and then we hear charged-up inspiring stories on how an entrepreneur rose from nothing to something and successfully launched serial ventures in short timeframe. These entrepreneurs often represent the thought leadership and share their expertise in those grand business-tech events, debunking false myths and inspiring startups to trust in the brand remodeling and adopt innovative marketing platforms. The strategy they propose mainly revolves around the idea of creating a solid marketing funnels where customers enjoy utmost flexibility and engagement while purchasing from the brands. As mentioned earlier, Byju’s monetized their online tuition and educational training by building membership plans and subject-wise subscriptions. Zomato lists restaurants and eateries and take a wee slice off the revenues made by them while Facebook earns from advertisement and ecommerce services. They all thrive on the marketing funnels that involve YouTube ads, Mobile TV promotions and social media activities.

AI and AR

It is quite an undisputed scenario that artificial intelligence (AI) is slowly becoming the reality for brand managers and marketing leaders. The same goes with Augmented Reality (AR), the technology that helps you visualize various items of interest on real-world objects before you ever purchase them. Earlier seen as just a causal fad, AI has come a long way and became compelling especially due to its future potential to transform the business on a greater scale. AR, on the other hand, responds ‘Why’ with ‘Why not’, adding not only a significant boost in marketing efforts, but also helping customers make clear, confident and unflinching shopping decisions. Increasingly viewed and leveraged as consumer-oriented technologies, AI and AR have begun to shape unseen success narratives for brands today.

Mobile-driven platforms

Many of us get the idea of creating a unique business brand with an incessant value chain unexpectedly. Snapchat, as the co-founder Evan Spiegel said, was initially designed exclusively for university students for sharing messages that evaporated in a few seconds. The idea then led to a success story for the creators as they made a chat messenger brand now used across the world. The same goes with Ola, a taxi hiring services quite popular for Indian travelers. The main platform where they each weaved a success story is offered by mobile devices. Smartphone not only became an interface for these brand companies, but also serves as an interactive marketing medium. From push notifications to missed call messages and chat messengers, your brand has a huge scope on mobile-driven platforms.

Geolocation services for localized marketing

It is not an uncommon sight to watch brands rise among customers and lose its loyal customers later. The best way to confront the challenges down the path of customer retention is to surprise users with special services and offers. Tempting the buyers with the new is the recipe to success that never goes out of style. Domino’s, the most celebrated Pizza chain across the globe follows the principle of using geolocation of user’s device. The app sends you relevant push notifications whenever you are near its shop or have spent a month or so without tasting its delight. The idea of localized marketing via mobile apps works best for food chains, on-demand services, real-estate property selling, etc.

Stepping successfully into a new market

The market competition is getting stronger in almost every industry you think of venturing into. Hence, it is important to prepare and make prudent decisions about stepping into an uncharted territory as you explore the new audience. Paytm was initially thought to be a mobile walletwith handsome cashbacks, but as it captured enough ground it did expand its services in an ecommerce sector. Now the app also works as a parallel bank, offers saving programs, resembles bank-like fixed deposit interest system, and even facilitates post-paid features for customers who prefer the monthly bill as a payment model. The business expansion of this kind has mighty aspiration of touching the new market and taking their brand to a next level via a sound customer-inclusive strategy.

Feedback management

Building the brand and plotting a vivid roadmap for advanced growth potential isn’t just about serving customers what they want or investing in missed call or social media marketing, but it is also about listening to their post-purchase needs. Your entrepreneurship would be highly questioned if your brand does not perform well after it reaches a plateau – which ends up compromising a brand reputation. ‘Save the audience’ and bounce back. You take big risks, sell hard and deal with customers everyday. The key to maintaining the growth momentum is to invite feedback from customers and respond to them in a way they expect. Be it a social media or email or a chat platform, you can create omnichannel touch points to sweep through the vast customer segment.

Creating the choices for customers

If we extensively consider the idea of venturing into a fairly new market, what Ashish Goel and Rajiv Srivastava did was quite astonishing. Customers sought specific choices for buying furniture for home, which clearly they didn’t have in that time. This is where they came to think of establishing an ecommerce platform focused exclusively on beautiful-looking home Furniture. The idea of the Urban Ladder app was to showcase a range of premium quality home furniture at less shocking prices, and the founders pulled it off wonderfully. Another sublime example is Pepperfry that made itself well-known in 2018 as they aimed to promote their furniture products targeting house remodeling requirements during the festive season.

Conclusion

With mobile platforms ready to fuel your brand-building strategy this year, it is time to define your goals and actionables that translate into desirable results. From creating streaming channels to relevant push notifications or advertising, Mobile technology offers a great platform for connecting with the most active prospects on the planet. As smartphone devices play a huge role in accomplishing your resolution of hitting the annual target, it will be quite possible for brand marketers and startup enthusiasts to surpass their business objectives such as brand building, customer engagement, coupon creation, data analysis, and more. We are hoping your brands will explore all the above mentioned options while striving to sculpt a major brand with next-level growth potential.

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