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How to Boost Conversion and Customer Service Satisfaction with Chatbots

Getting your audience comfortable speaking to robots is the key to growing chatbot engagement. A key component of making this touchpoint successful is making sure your bot connects with potential customers appropriately. This is because many areas of internet businesses are becoming more and more automated every day.

And it all comes down to keeping your audience interested; if you’re not doing it, your business is missing out on the advantages this wonderful tool may offer.

According to data, chatbot usage has grown by 92% since 2019, making them one of the fastest-growing channels for brand communication. Additionally, chatbot technology is always developing and improving in this digital age. More than two-thirds of client discussions may be completed by chatbots without involving a human.

But, just because you’ve introduced a chatbot doesn’t mean that customers will use it.

The first step is to integrate a chatbot into your website. Because your investment will not be repaid if clients continue to call your customer care line for straightforward questions instead of using it. A cost-effective and successful approach for you to offer 24/7 customer assistance is through chatbots. However, you must prioritize and concentrate on increasing chatbot interaction if you want to gain from it.

I’ll give seven suggestions in this piece to help you engage chatbots more and elicit responses from your audience. Let’s look more closely.

What is a chatbot?

A chatbot is computer software that simulates discussions with actual humans using artificial intelligence (AI) and automation.

In the bottom right corner of a website, they often take the form of a tiny avatar or pop-up chat. A chatbot app may carry out activities, provide answers, and even make sales. Most frequently, chatbots are employed as a customer care tool to offer an easy way to communicate with online clients.

How can chatbots help customers?

The benefits of chatbots are numerous. Compared to conventional customer care channels like email or call centres, chatbots benefit clients since they are accessible and shorten response times.

Chatbots provide customers with real-time access to your company and are accessible around-the-around the clock. The days of spending hours on hold only to learn how much it will cost to check a bag with an airline are long gone. The questions posed by those clients can be quickly addressed with the aid of bots.

Additionally, chatbots use AI to personalize the user experience. Based on previous encounters with your website or past purchases, they can accept the user’s question and respond with the appropriate information. They can learn from previous interactions and provide better outcomes in the future thanks to machine learning.

Moreover, chatbots are a terrific method to communicate with your consumers and provide them with the information they require without having to put them on hold or navigate difficult phone menus.

7 recommendations for increasing chatbot engagement

1.  Ensure that clients can easily find your chatbot

Make your homepage attractive to look at first. That matters more than you would imagine. Finding your chat box can be difficult on a cluttered or poorly designed page, which may drive customers away from your website entirely.

2. Connect your chatbot to additional channels of communication

Companies are attempting to gain an advantage by meeting varied expectations as a result of the digital transformation that is affecting practically every business.

Integrating your chatbot with different communication channels is one of the best methods to raise chatbot engagement. Make sure your chatbot can interface with email, SMS, social media, and VoIP, and is customized to respond in accordance with the needs of the user.

By 2022, chatbots will respond to 90% of customer inquiries about banking and healthcare, claims CNBC. Also included in this projection are cost savings of up to $0.70 per engagement.

Banks like MOS, well-known for their student bank accounts, have realized the advantages of utilizing AI and other technological disruptors in order to benefit from an omnichannel presence for their business models.

Integrating several communication channels will enable you to access various data kinds and improve the data-driven decisions you make, in addition to raising engagement.

3. Make a space where people may talk about their issues and experiences

When creating your chatbot, create an interactive space that offers consumers frequently asked questions that they can easily click on and receive answers to based on information from other customers who have experienced the same problems.

From tutoring to customer support, chatbots are increasingly taking the place of people, yet frequently their interactions are too robotic.

A chatbot’s interactions can be improved and made to feel less robotic and more user-friendly by adding graphic effects or other ideas.

4. Don’t be a pushover

Every time, the customer is correct. You must therefore be careful to avoid scaring away your customers by being overly pushy or sales-focused.

You must also make sure that your chatbot is casually touting its advantages rather than pressuring the user into replying or enrolling in something they are not interested in.

Be tactful and considerate; if you ask the user too many questions, they might assume you’re just trying to sell them something (even if that’s not the case).

In-person communication is the way of the future in customer service. Use chatbots to provide clients with quick, easy answers to their complex concerns and problems.

A conversational tone encourages customer interaction and may even give them the impression that they are speaking to a real person.

5. Offer live conversations to your customers.

A great tool for in-the-moment communication is a chatbot. They can assist clients when they need it most by providing information, resolving issues, feedback, and support. However, you’ll lose consumers very soon if your chatbot doesn’t offer a real-time dialogue experience with them.

How to keep your clients interested is as follows:

-Provide a seamless experience where inquiries are answered or issues are resolved instantly by the chatbot.

-Make sure your bot is accessible around-the-clock so that users can get assistance when it’s most convenient for them.

6. Gather information about your product or service.

Use your bot to gather customer insights. First-party data collection can enhance your product or service or help you customize interactions in the future. To enhance personalization with their chatbot service, for instance, Carvana advises registering an account. 

First-party data collection has a number of advantages:

      -It aids in your understanding of what clients think of your goods or services. It will be simpler for you to make changes that will please them and keep them around for a longer period of time the more insight you have into their ideas and opinions.

      -It gives you more time to enhance other areas of the company. This can involve sales tactics or marketing strategies—anything that will assist retain current clients while attracting new ones.

Large amounts of training data are necessary for AI chatbots to effectively handle user queries. After all, individuals need to comprehend what is being said in order to appropriately respond.

However, collecting quality data might be difficult because using data containing personal information is constrained by privacy laws (especially in the banking industry).

Fortunately, approaches like synthetic data can help address data demands by offering precise and high-quality synthetic replicas of data to boost the effectiveness of machine learning algorithms.

Synthetic data use cases are numerous and can aid chatbots in offering the optimal user experience, from AI and machine learning to product development. Being safe is preferable to being sorry. A legal dispute is the last thing you need.

7. Maintain consistency

Create a chatbot for your company and give it a name and personality that are distinct from your brand. To offer visitors a seamless user experience from beginning to end, keep in mind to deliver a seamless look with your website design and email processes.

Look at the websites and social media accounts of your competitors to get ideas for what works and doesn’t when developing your brand identity and style. Or you can explore a lot more examples of SaaS and other sector product pages.

Regardless of your playing style, the game’s name is a continuous brand statement. It doesn’t hurt to provide a human touch either. A warm discussion is preferred over a robotic one by everyone.


The hype around chatbots is true. They assist you in giving your customers immediate value at precisely the right time and place. And having access to customer service around the clock is unbeatable. But keep in mind that creating the best chatbot experience requires some work.

I hope these seven easy suggestions will enable you to design and deploy the greatest chatbot experience for your users and exponentially increase engagement.


Brand building: Plotting the roadmap for the next-level growth potential post Corona 2021?

At the intersection of business, consumers, and technological innovations, what matters for your company in the given market circumstances is to grow rapidly to become an indelible brand – a name they can’t really forget. The goal of becoming one of those ace brands, however, is not that easy and is, in fact, full of challenging perspectives and hectic thought process. You must be mindful of plotting the clear, viable, and promising roadmap with a step-by-step path that leads to ultimate success.

Moreover, while preparing strategies for the brand building process, you will also encounter some valid questions whose answers may help you take your brand to next level and achieve maximum growth potential. These questions are:

How can I perfect my brand marketing strategy?

How can I be resilient enough to stay abreast in the relevant market?

What differentiates my brand from the competition around me?

How to create brand recognition with maximum retention?

Discovery of the new and the innovative

Almost every year people go swarming into the global annual events and summits organized to champion technology and to encourage the integration of unparalleled innovations that boost brand value and fuel strategies. Uber, Facebook, Zomato were all born as a single idea that later translated into big success. While Uber offered the newness and convenience of travelling with Taxi booking, Facebook brought the entire world down to virtual socializing that felt as real as people around us. Zomato on the other hand revolutionized the way you order your meals from nearby restaurants. Even Byju’s app that is focused on delivering virtual classrooms and exam preparations serves the new commitments of technology. These examples indicate the promise new cutting-edge technology can offer for taking your brand to the next possible level in the world that is more connected than ever.

Preparing new marketing funnels for business success

Every now and then we hear charged-up inspiring stories on how an entrepreneur rose from nothing to something and successfully launched serial ventures in short timeframe. These entrepreneurs often represent the thought leadership and share their expertise in those grand business-tech events, debunking false myths and inspiring startups to trust in the brand remodeling and adopt innovative marketing platforms. The strategy they propose mainly revolves around the idea of creating a solid marketing funnels where customers enjoy utmost flexibility and engagement while purchasing from the brands. As mentioned earlier, Byju’s monetized their online tuition and educational training by building membership plans and subject-wise subscriptions. Zomato lists restaurants and eateries and take a wee slice off the revenues made by them while Facebook earns from advertisement and ecommerce services. They all thrive on the marketing funnels that involve YouTube ads, Mobile TV promotions and social media activities.

AI and AR

It is quite an undisputed scenario that artificial intelligence (AI) is slowly becoming the reality for brand managers and marketing leaders. The same goes with Augmented Reality (AR), the technology that helps you visualize various items of interest on real-world objects before you ever purchase them. Earlier seen as just a causal fad, AI has come a long way and became compelling especially due to its future potential to transform the business on a greater scale. AR, on the other hand, responds ‘Why’ with ‘Why not’, adding not only a significant boost in marketing efforts, but also helping customers make clear, confident and unflinching shopping decisions. Increasingly viewed and leveraged as consumer-oriented technologies, AI and AR have begun to shape unseen success narratives for brands today.

Mobile-driven platforms

Many of us get the idea of creating a unique business brand with an incessant value chain unexpectedly. Snapchat, as the co-founder Evan Spiegel said, was initially designed exclusively for university students for sharing messages that evaporated in a few seconds. The idea then led to a success story for the creators as they made a chat messenger brand now used across the world. The same goes with Ola, a taxi hiring services quite popular for Indian travelers. The main platform where they each weaved a success story is offered by mobile devices. Smartphone not only became an interface for these brand companies, but also serves as an interactive marketing medium. From push notifications to missed call messages and chat messengers, your brand has a huge scope on mobile-driven platforms.

Geolocation services for localized marketing

It is not an uncommon sight to watch brands rise among customers and lose its loyal customers later. The best way to confront the challenges down the path of customer retention is to surprise users with special services and offers. Tempting the buyers with the new is the recipe to success that never goes out of style. Domino’s, the most celebrated Pizza chain across the globe follows the principle of using geolocation of user’s device. The app sends you relevant push notifications whenever you are near its shop or have spent a month or so without tasting its delight. The idea of localized marketing via mobile apps works best for food chains, on-demand services, real-estate property selling, etc.

Stepping successfully into a new market

The market competition is getting stronger in almost every industry you think of venturing into. Hence, it is important to prepare and make prudent decisions about stepping into an uncharted territory as you explore the new audience. Paytm was initially thought to be a mobile walletwith handsome cashbacks, but as it captured enough ground it did expand its services in an ecommerce sector. Now the app also works as a parallel bank, offers saving programs, resembles bank-like fixed deposit interest system, and even facilitates post-paid features for customers who prefer the monthly bill as a payment model. The business expansion of this kind has mighty aspiration of touching the new market and taking their brand to a next level via a sound customer-inclusive strategy.

Feedback management

Building the brand and plotting a vivid roadmap for advanced growth potential isn’t just about serving customers what they want or investing in missed call or social media marketing, but it is also about listening to their post-purchase needs. Your entrepreneurship would be highly questioned if your brand does not perform well after it reaches a plateau – which ends up compromising a brand reputation. ‘Save the audience’ and bounce back. You take big risks, sell hard and deal with customers everyday. The key to maintaining the growth momentum is to invite feedback from customers and respond to them in a way they expect. Be it a social media or email or a chat platform, you can create omnichannel touch points to sweep through the vast customer segment.

Creating the choices for customers

If we extensively consider the idea of venturing into a fairly new market, what Ashish Goel and Rajiv Srivastava did was quite astonishing. Customers sought specific choices for buying furniture for home, which clearly they didn’t have in that time. This is where they came to think of establishing an ecommerce platform focused exclusively on beautiful-looking home Furniture. The idea of the Urban Ladder app was to showcase a range of premium quality home furniture at less shocking prices, and the founders pulled it off wonderfully. Another sublime example is Pepperfry that made itself well-known in 2018 as they aimed to promote their furniture products targeting house remodeling requirements during the festive season.


With mobile platforms ready to fuel your brand-building strategy this year, it is time to define your goals and actionables that translate into desirable results. From creating streaming channels to relevant push notifications or advertising, Mobile technology offers a great platform for connecting with the most active prospects on the planet. As smartphone devices play a huge role in accomplishing your resolution of hitting the annual target, it will be quite possible for brand marketers and startup enthusiasts to surpass their business objectives such as brand building, customer engagement, coupon creation, data analysis, and more. We are hoping your brands will explore all the above mentioned options while striving to sculpt a major brand with next-level growth potential.