3 Do’s and Don’ts for a Successful Customer Engagement

Every retail or chain ought to grasp that participating with customers is essential to increasing loyalty and sales. Customer engagement has forever been a driving issue to grow retention.

The key to long success is to stay your audience engaged and interested, even once they’re not buying for something. It’s with this strategy that your whole is unbroken at the forefront of customers’ minds, and it’s your business they’ll suppose initial once they’re able to create their next purchase. Very good engagement will quite increase client loyalty—it also can grow your sales.

Customer engagement is not the destiny but it’s an ongoing journey. If you are not connecting with your prospects then surely your brand’s destiny can change. Axis securities opted for Orevento’s Missed call alert services that helped them define their customer experience and upselling their recent offers.

Follow the below list of dos and don’ts to have interaction together with your customers the proper way:

Don’t take a bunch and request approach

Earlier we tend to document the ability of tools like social media and email for an act with an audience. That power is continually abused by chains that bombard their customers with messages while not considering the person on the opposite end.

Research since 2019 indicates that 25% of customers unsubscribe from company emails because of high volumes of sounds, whereas 21% blame the shortage of connectedness. Send to several emails that aren’t relevant and also the individual engagement you’ll deliver the goods is unsubscribed or unfollow.

Do send targeted communications

The mixture to a sprig and pray strategy may be an extremely targeted one, that permits chains to succeed with customers during a personalized approach.

The online giants, like Amazon, are ready to use information gathered concerning their customers to power ads for merchandise that fall in line with everyone’s interest. Retail and cordial reception chains might get rid of an equivalent strategy.

Don’t depend on one method of communication

One of a lot of crucial tips for building engagement is to make sure that every customer is receiving the proper quite communications, and that’s not restricted to customer preference or demographic info alone. You would possibly assume that social media cover all of your bases, however, some communications area unit higher suited to emails, app notifications, or text messages.

Do consider your customer journey

In considering that 19% of customers unsubscribe from emails as a result of their too sales, you would possibly assume that it’s wrong to send things like limited-time offers. There’s each likelihood this message, simply isn’t communicated with in the right manner, at the correct time.

When causation communications, keep an eye fixed on wherever your customers are in your buying funnel, and what behavior they’ve taken. It would be that your emails are jammed-choked with the sort of offer that ought to be sent over text messages so they’ll be seen straight away post-purchase rather than obtaining backlogged in someone’s inbox.

Don’t make assumptions about customers

Your engagement with customers ought to be supported Associate in a nurture understanding of their interests, that ought to be backed by knowledge. Purchase history offers you an excellent plan of what customer’s preferences area unit and why they purchase from you. Use this info throughout each interaction with customers to create lasting relationships with them.

Do get the control of online to your store

When trying to drive engagement via personalized offers, don’t forget the facility of technology inside your physical premises.

Retail chains will use automatic client engagement tools within their POS to supply tailored rewards to customers who supported what they prefer to obtain.

It’s these very little touches that enhance customer expertise and very promote engagement with any retail or chain. And, by exploitation the proper styles of technology, and retail chains will run these styles of promotions on auto-pilot.

Want to know about how to get successful customer engagement for your business through click to call and missed call service?

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Brand building: Plotting the roadmap for the next-level growth potential post Corona 2021?

At the intersection of business, consumers, and technological innovations, what matters for your company in the given market circumstances is to grow rapidly to become an indelible brand – a name they can’t really forget. The goal of becoming one of those ace brands, however, is not that easy and is, in fact, full of challenging perspectives and hectic thought process. You must be mindful of plotting the clear, viable, and promising roadmap with a step-by-step path that leads to ultimate success.

Moreover, while preparing strategies for the brand building process, you will also encounter some valid questions whose answers may help you take your brand to next level and achieve maximum growth potential. These questions are:

How can I perfect my brand marketing strategy?

How can I be resilient enough to stay abreast in the relevant market?

What differentiates my brand from the competition around me?

How to create brand recognition with maximum retention?

Discovery of the new and the innovative

Almost every year people go swarming into the global annual events and summits organized to champion technology and to encourage the integration of unparalleled innovations that boost brand value and fuel strategies. Uber, Facebook, Zomato were all born as a single idea that later translated into big success. While Uber offered the newness and convenience of travelling with Taxi booking, Facebook brought the entire world down to virtual socializing that felt as real as people around us. Zomato on the other hand revolutionized the way you order your meals from nearby restaurants. Even Byju’s app that is focused on delivering virtual classrooms and exam preparations serves the new commitments of technology. These examples indicate the promise new cutting-edge technology can offer for taking your brand to the next possible level in the world that is more connected than ever.

Preparing new marketing funnels for business success

Every now and then we hear charged-up inspiring stories on how an entrepreneur rose from nothing to something and successfully launched serial ventures in short timeframe. These entrepreneurs often represent the thought leadership and share their expertise in those grand business-tech events, debunking false myths and inspiring startups to trust in the brand remodeling and adopt innovative marketing platforms. The strategy they propose mainly revolves around the idea of creating a solid marketing funnels where customers enjoy utmost flexibility and engagement while purchasing from the brands. As mentioned earlier, Byju’s monetized their online tuition and educational training by building membership plans and subject-wise subscriptions. Zomato lists restaurants and eateries and take a wee slice off the revenues made by them while Facebook earns from advertisement and ecommerce services. They all thrive on the marketing funnels that involve YouTube ads, Mobile TV promotions and social media activities.

AI and AR

It is quite an undisputed scenario that artificial intelligence (AI) is slowly becoming the reality for brand managers and marketing leaders. The same goes with Augmented Reality (AR), the technology that helps you visualize various items of interest on real-world objects before you ever purchase them. Earlier seen as just a causal fad, AI has come a long way and became compelling especially due to its future potential to transform the business on a greater scale. AR, on the other hand, responds ‘Why’ with ‘Why not’, adding not only a significant boost in marketing efforts, but also helping customers make clear, confident and unflinching shopping decisions. Increasingly viewed and leveraged as consumer-oriented technologies, AI and AR have begun to shape unseen success narratives for brands today.

Mobile-driven platforms

Many of us get the idea of creating a unique business brand with an incessant value chain unexpectedly. Snapchat, as the co-founder Evan Spiegel said, was initially designed exclusively for university students for sharing messages that evaporated in a few seconds. The idea then led to a success story for the creators as they made a chat messenger brand now used across the world. The same goes with Ola, a taxi hiring services quite popular for Indian travelers. The main platform where they each weaved a success story is offered by mobile devices. Smartphone not only became an interface for these brand companies, but also serves as an interactive marketing medium. From push notifications to missed call messages and chat messengers, your brand has a huge scope on mobile-driven platforms.

Geolocation services for localized marketing

It is not an uncommon sight to watch brands rise among customers and lose its loyal customers later. The best way to confront the challenges down the path of customer retention is to surprise users with special services and offers. Tempting the buyers with the new is the recipe to success that never goes out of style. Domino’s, the most celebrated Pizza chain across the globe follows the principle of using geolocation of user’s device. The app sends you relevant push notifications whenever you are near its shop or have spent a month or so without tasting its delight. The idea of localized marketing via mobile apps works best for food chains, on-demand services, real-estate property selling, etc.

Stepping successfully into a new market

The market competition is getting stronger in almost every industry you think of venturing into. Hence, it is important to prepare and make prudent decisions about stepping into an uncharted territory as you explore the new audience. Paytm was initially thought to be a mobile walletwith handsome cashbacks, but as it captured enough ground it did expand its services in an ecommerce sector. Now the app also works as a parallel bank, offers saving programs, resembles bank-like fixed deposit interest system, and even facilitates post-paid features for customers who prefer the monthly bill as a payment model. The business expansion of this kind has mighty aspiration of touching the new market and taking their brand to a next level via a sound customer-inclusive strategy.

Feedback management

Building the brand and plotting a vivid roadmap for advanced growth potential isn’t just about serving customers what they want or investing in missed call or social media marketing, but it is also about listening to their post-purchase needs. Your entrepreneurship would be highly questioned if your brand does not perform well after it reaches a plateau – which ends up compromising a brand reputation. ‘Save the audience’ and bounce back. You take big risks, sell hard and deal with customers everyday. The key to maintaining the growth momentum is to invite feedback from customers and respond to them in a way they expect. Be it a social media or email or a chat platform, you can create omnichannel touch points to sweep through the vast customer segment.

Creating the choices for customers

If we extensively consider the idea of venturing into a fairly new market, what Ashish Goel and Rajiv Srivastava did was quite astonishing. Customers sought specific choices for buying furniture for home, which clearly they didn’t have in that time. This is where they came to think of establishing an ecommerce platform focused exclusively on beautiful-looking home Furniture. The idea of the Urban Ladder app was to showcase a range of premium quality home furniture at less shocking prices, and the founders pulled it off wonderfully. Another sublime example is Pepperfry that made itself well-known in 2018 as they aimed to promote their furniture products targeting house remodeling requirements during the festive season.


With mobile platforms ready to fuel your brand-building strategy this year, it is time to define your goals and actionables that translate into desirable results. From creating streaming channels to relevant push notifications or advertising, Mobile technology offers a great platform for connecting with the most active prospects on the planet. As smartphone devices play a huge role in accomplishing your resolution of hitting the annual target, it will be quite possible for brand marketers and startup enthusiasts to surpass their business objectives such as brand building, customer engagement, coupon creation, data analysis, and more. We are hoping your brands will explore all the above mentioned options while striving to sculpt a major brand with next-level growth potential.